DIGILITY SPEAKERS 2018

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Katrin Menne

Merck KGaA
Head of Brand Management

Katrin Menne studied Design as well as Design Theory and Management in Germany and the Netherlands. She started her career as a consultant for brand strategy and management and has worked for different agencies and consultancies. In 2014 she joined German science and technology company Merck to drive its brand revolution as a leading project manager. In this role she was responsible to develop the Virtual Reality Branding Dome. Since 2017 she leads the brand communication and brand design team as Head of Brand Management.

VR