Workshop 1

AI/ML AR/VR/MR 3D/CGI
12:15 - 13:15
Theme
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From dawn to dusk on a virtual rooftop - challenges and advantages of a digital timelapse
Manuel Mousiol Creative Control
Manuel Mousiol
Creative Control
Owner and CEO

Timelapse photography is becoming more and more common with nifty techniques and hardware for smooth and innovative camera movements. But these are generally aimed towards landscapes. If you want to implement a timelapse from sunrise to sundown into your automotive video (or any other product), technical limitations and unknown weather make it almost impossible to plan and shoot. In this workshop you will learn about the possibilities and challenges when shooting timelapse computer generated. With a set of almost 600 HDRs for global illumination and a virtual environment - modeled to accommodate any camera angle - you can freely go about creating the video you want, even in VR. 3ds Max, Vray Next, Vrscans and photogrammetrically created textures make for photorealism in a virtual world. It is one dream of a virtual "Groundhog Day", which you can re-visit and re-use in any way you want.

14:30 - 15:15
Theme
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Industry 4.0 - VR in automotive industry
Andree Josef Die Etagen GmbH
Andree Josef
Die Etagen GmbH
CEO

With the advent of forward-looking technology VR, numerous applications have emerged. Using practical examples, the workshop will highlight the possibilities and current challenges of VR applications in the automotive sector.

15:20 - 16:05
Theme
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Augmented Reality based training for production will become state of the art
Björn Schwerdtfeger AR Experts
Dr. Björn Schwerdtfeger
AR Experts
CEO

• Business Case (Savings and Improvement of quality)
• Technical challenges (devices and accuracy)
• Usability und Ergonomics
• „Natural“ InSitu Programming of training content
• Current limitations and chances in the future

16:10 - 17:00
Theme
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Virtual extension of exhibition stands in online marketing
Gerhard Schröder
Gerhard Schröder
Founder and director

VR applications and 360° environments are useful and effective for sales in exhibition settings. These include virtual extensions of the stand, which have the potential to show a variety of products and services despite a small exhibition area. Gerhard will present several examples of real life applications for VR in sales, stationary and mobile solutions as well as some dos and don’ts.
Looking at the future of VR and sales in general, Gerhard will talk about VR conferencing.

17:05 - 17:55
Theme
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How AR will change the way you work and why you are going to love it
Iris Feuchter Holo-Light GmbH
Iris Feuchter
Holo-Light GmbH
PR- & Marketing Manager
Luis Bollinger Holo-Light GmbH
Luis Bollinger
Holo-Light GmbH
Chief Marketing Officer

AR/MR solutions are entering industry branches of all kinds. Holo-Light, one of Europe’s biggest AR players and Microsoft Mixed Reality Partner talks about their use cases so far and how to successfully implement the technology into your enterprise. Listen to the experiences they made so far, the projects they realized with customers from different sectors, usual and unusual requests they get and their forecast of AR-technology’s evolution for the next few crucial years and what this means for your company.