Program

2-DAY-PROGRAM AND WORKSHOPS AT THE AR/VR CONFERENCE

Please find the complete list of speakers, topics and workshops under the tabs for day one and day two

Admittance 9 am

DAY ONE (22.09.)

DAY TWO (23.09.)

09:30   15 min  Room 1

Official Opening Koelnmesse

09:45   15 min  Room 1

Alysha Naples (Former Magic Leap)

Opening Keynote

TRACK 1

BRAND EXPERIENCES & BEST PRACTICES

How to develop successful business models and case studies with usage of VR & AR?

10:00   25 min  Room 1

Marcus Kühne (AUDI AG)

Audi VR experience - The future of digital retail

10:00   25 min   Room 1
Audi VR experience - The future of digital retail

10:00   25 min   Room 1
Audi VR experience - The future of digital retail

Marcus Kühne (AUDI AG)

The keynote is about the Audi VR experience. Starting with the history of the car sales process to the goals and challenges of the development of the VR experience until where we are today.
The keynote is about the Audi VR experience. Starting with the history of the car sales process to the goals and challenges of the development of the VR experience until where we are today.

10:30   25 min  Room 1

Dirk Christoph (Innoactive)

Media-Saturn VR Showrooms: Learnings and best practices

10:30   25 min   Room 1
Media-Saturn VR Showrooms: Learnings and best practices

10:30   25 min   Room 1
Media-Saturn VR Showrooms: Learnings and best practices

Dirk Christoph (Innoactive)

How can brands benefit from using VR at their POS? We share learnings and best practices after one year of operation of the VR Showroom at Media-Saturn stores.

How can brands benefit from using VR at their POS? We share learnings and best practices after one year of operation of the VR Showroom at Media-Saturn stores.

11:00   25 min  Room 1

Dirk Schart (RE'FLEKT | Hyperloop)

Hyperloop Augmented Reality Windows

11:00   25 min   Room 1
Hyperloop Augmented Reality Windows

11:00   25 min   Room 1
Hyperloop Augmented Reality Windows

Dirk Schart (RE'FLEKT | Hyperloop)

Augmented Windows and the use case of Hyperloop. How to crowd-source such a project, and the collaboration of German tech startup with a US company. The disruption of new technologies on business models and products.

Augmented Windows and the use case of Hyperloop. How to crowd-source such a project, and the collaboration of German tech startup with a US company. The disruption of new technologies on business models and products.

11:30   15 min  Room 1

Coffee Break

11:30   15 min   Room 1
Coffee Break

11:30   15 min   Room 1
Coffee Break

11:45   45 min  Room 1

Marcus Kühne (AUDI AG), Sven von Aschwege (Deutsche Telekom AG), Ola Björling (MediaMonks), Alissia Iljaitsch (IQ Gemini)

Panel: First Steps into VR & AR

11:45   45 min   Room 1
Panel: First Steps into VR & AR

11:45   45 min   Room 1
Panel: First Steps into VR & AR

Marcus Kühne (AUDI AG), Sven von Aschwege (Deutsche Telekom AG), Ola Björling (MediaMonks), Alissia Iljaitsch (IQ Gemini)

Introducting a new technology to an organization is always a challenge. This panel will cover behind the scenes stories on the first steps into VR & AR development and how to efficiently master the introduction of VR&AR projects into your company.
Introducting a new technology to an organization is always a challenge. This panel will cover behind the scenes stories on the first steps into VR & AR development and how to efficiently master the introduction of VR&AR projects into your company.

12:30   60 min  Room 1

Lunch Break

12:30   60 min   Room 1
Lunch Break

12:30   60 min   Room 1
Lunch Break

13:30   25 min  Room 1

Goran Minov (Deutsche Bahn)

VR - new ways for the old economy

13:30   25 min   Room 1
VR - new ways for the old economy

13:30   25 min   Room 1
VR - new ways for the old economy

Goran Minov (Deutsche Bahn)

Using VR in a traditional environment can unleash huge potentials. Get a look into how we are using VR today, for production, maintenance and research.

Using VR in a traditional environment can unleash huge potentials. Get a look into how we are using VR today, for production, maintenance and research.

14:00   25 min  Room 1

Kathleen Schröter (Fraunhofer Heinrich Hertz Institute)

Fraunhofer 360°

14:00   25 min   Room 1
Fraunhofer 360°

14:00   25 min   Room 1
Fraunhofer 360°

Kathleen Schröter (Fraunhofer Heinrich Hertz Institute)

Fraunhofer´s 360 solutions for VR applications from media through arts to fashion & automotive brand communication. 

Fraunhofer´s 360 solutions for VR applications from media through arts to fashion & automotive brand communication. 

14:30   25 min  Room 1

Kian Saemian (Mackevision Medien Design GmbH)

Utilization of Virtual Reality Solutions

14:30   25 min   Room 1
Utilization of Virtual Reality Solutions

14:30   25 min   Room 1
Utilization of Virtual Reality Solutions

Kian Saemian (Mackevision Medien Design GmbH)

How to empower premium automotive customers to utilize cutting edge virtual reality applications and building bridges between marketing systems e.g “End Customers Applications (POS / POX ) and inhouse enterprise solutions for demanding design and engineering departments.

How to empower premium automotive customers to utilize cutting edge virtual reality applications and building bridges between marketing systems e.g “End Customers Applications (POS / POX ) and inhouse enterprise solutions for demanding design and engineering departments.

15:00   15 min  Room 1

Coffee Break

15:00   15 min   Room 1
Coffee Break

15:00   15 min   Room 1
Coffee Break

15:15   25 min  Room 1

Markus Westphal (Schnellecke Logistics AG & Co. KG)

Schnellecke IT: One World - One System

15:15   25 min   Room 1
Schnellecke IT: One World - One System

15:15   25 min   Room 1
Schnellecke IT: One World - One System

Markus Westphal (Schnellecke Logistics AG & Co. KG)

In the end there should only be one solution (in this case Pick-by-Vision), but there is more to get it going. Impressions from a logistic supplier in automobile industry and his views for the future.
In the end there should only be one solution (in this case Pick-by-Vision), but there is more to get it going. Impressions from a logistic supplier in automobile industry and his views for the future.

15:45   25 min  Room 1

Per Poulsen (Serviceplan)

Advirtual Realitizing

15:45   25 min   Room 1
Advirtual Realitizing

15:45   25 min   Room 1
Advirtual Realitizing

Per Poulsen (Serviceplan)

Serviceplan has been developing and realizing VR concepts for several years now. Bringing brands into virtual realities and opening eyes of people everywhere. We’ve let people experience the thrills of fast cars, sent them to exotic destinations and made them ache for home. We’re still just getting started, but it has been a long, hard start and we’ve learned a lot. Let’s do a quick status quo on VR and advertising.

Serviceplan has been developing and realizing VR concepts for several years now. Bringing brands into virtual realities and opening eyes of people everywhere. We’ve let people experience the thrills of fast cars, sent them to exotic destinations and made them ache for home. We’re still just getting started, but it has been a long, hard start and we’ve learned a lot. Let’s do a quick status quo on VR and advertising.

16:15   50 min  Room 1

Martin Wild (Media-Saturn), Tillmann Stauske (Volkswagen AG, Wolfsburg), Katja Kober (AbbVie GmbH & Co KG), Alissia Iljaitsch (IQ Gemini)

Panel: Deployment of VR Solutions

16:15   50 min   Room 1
Panel: Deployment of VR Solutions

16:15   50 min   Room 1
Panel: Deployment of VR Solutions

Martin Wild (Media-Saturn), Tillmann Stauske (Volkswagen AG, Wolfsburg), Katja Kober (AbbVie GmbH & Co KG), Alissia Iljaitsch (IQ Gemini)

After a successfull application development the deployment and use in front of the customer is the next important step. This panel covers the do´s and dont´s for a successful VR solution deployment. 
After a successfull application development the deployment and use in front of the customer is the next important step. This panel covers the do´s and dont´s for a successful VR solution deployment. 

17:10   30 min  Room 1

Katja Kober (AbbVie GmbH & Co KG)

Diving into the human skin

17:10   30 min   Room 1
Diving into the human skin

17:10   30 min   Room 1
Diving into the human skin

Katja Kober (AbbVie GmbH & Co KG)

AbbVie´s TNF alpha blocker recently received approval for the treatment of Hidradenitis suppurativa (HS), a painful, chronic, inflammatory skin disease marked by debilitating symptoms for the patients. Often feeling isolated and embarrassed, they face significant challenges in their daily lives, work ability, physical activities and emotional state. Moreover, the disease is often diagnosed only after a considerable delay - up to 12 years! One reason: Lack of knowledge in HCPs. To ease diagnosis and treatment of HS - and thus to improve the patient’s quality of life - AbbVie aims to raise awareness for the disease in HCPs. Therefore we set up an outstanding Virtual Reality Project to explain the systemic character of HS and the mode of action of our TNF blocker in an engaging and non-invasive way.Join Katja Kober, Head of Business Unit Dermatology at AbbVie on her journey through the human skin and learn how we can use modern technology in medical education and healthcare communication.
AbbVie´s TNF alpha blocker recently received approval for the treatment of Hidradenitis suppurativa (HS), a painful, chronic, inflammatory skin disease marked by debilitating symptoms for the patients. Often feeling isolated and embarrassed, they face significant challenges in their daily lives, work ability, physical activities and emotional state. Moreover, the disease is often diagnosed only after a considerable delay - up to 12 years! One reason: Lack of knowledge in HCPs. To ease diagnosis and treatment of HS - and thus to improve the patient’s quality of life - AbbVie aims to raise awareness for the disease in HCPs. Therefore we set up an outstanding Virtual Reality Project to explain the systemic character of HS and the mode of action of our TNF blocker in an engaging and non-invasive way.Join Katja Kober, Head of Business Unit Dermatology at AbbVie on her journey through the human skin and learn how we can use modern technology in medical education and healthcare communication.

17:45   15 min  Room 1

Wrap-up

17:45   15 min   Room 1
Wrap-up

17:45   15 min   Room 1
Wrap-up

TRACK 2

DEVELOPING FOR VR&AR

What are effective tools and techniques to generate innovative user experience and user retention?

10:00   25 min  Room 2

Dominic Eskofier (NVIDIA)

Every millisecond counts: How to render faster for Virtual Reality

10:00   25 min   Room 2
Every millisecond counts: How to render faster for Virtual Reality

10:00   25 min   Room 2
Every millisecond counts: How to render faster for Virtual Reality

Dominic Eskofier (NVIDIA)

Development for Virtual Reality is a hunt for each millisecond of latency – it’s the one metric that needs to be perfect for an immersive and comfortable experience. In Dominic Eskofier’s opening keynote of the “Development in VR & AR” track, you’ll learn how to maximize both framerate and visual quality of your Virtual Reality app by using sophisticated rendering techniques built into popular game engines, NVIDIA’s SDKs and modern GPUs.

Development for Virtual Reality is a hunt for each millisecond of latency – it’s the one metric that needs to be perfect for an immersive and comfortable experience. In Dominic Eskofier’s opening keynote of the “Development in VR & AR” track, you’ll learn how to maximize both framerate and visual quality of your Virtual Reality app by using sophisticated rendering techniques built into popular game engines, NVIDIA’s SDKs and modern GPUs.

10:30   25 min  Room 2

Karl Herkt (3DEXCITE)

Engaging VR & AR in the age of experience.

10:30   25 min   Room 2
Engaging VR & AR in the age of experience.

10:30   25 min   Room 2
Engaging VR & AR in the age of experience.

Karl Herkt (3DEXCITE)

Describing what does and doesn’t work based on real-world project experiences, and in-person user feedback. Karl will share insights into the importance of some, often overlooked, considerations that have an outsized impact on user engagement and ultimately project success.
Describing what does and doesn’t work based on real-world project experiences, and in-person user feedback. Karl will share insights into the importance of some, often overlooked, considerations that have an outsized impact on user engagement and ultimately project success.

11:00   15 min  Room 2

Coffee Break

11:00   15 min   Room 2
Coffee Break

11:00   15 min   Room 2
Coffee Break

11:15   25 min  Room 2

Andy Gstoll (Wikitude)

3 "flavours" of AR you must know for your business.

11:15   25 min   Room 2
3 "flavours" of AR you must know for your business.

11:15   25 min   Room 2
3 "flavours" of AR you must know for your business.

Andy Gstoll (Wikitude)

Thanks to Niantic the world now knows what augmented reality is. But did you know that the AR technology behind Pokemon Go is already more than 8 years old? In this session, Andy will give you an overview of the three main categories of AR technology, what they are capable of and how they will empower your business.

Thanks to Niantic the world now knows what augmented reality is. But did you know that the AR technology behind Pokemon Go is already more than 8 years old? In this session, Andy will give you an overview of the three main categories of AR technology, what they are capable of and how they will empower your business.

11:45   20 min  Room 2

Frank Vitz (Crytek)

Creating Immersive VR Content

11:45   20 min   Room 2
Creating Immersive VR Content

11:45   20 min   Room 2
Creating Immersive VR Content

Frank Vitz (Crytek)

VR will drive change in arts and industry and it will drive change in our lives in terms of creation and consumption. The world moves from 2D, 3D to realtime 3D with VR and AR revolution. VR impacts the transformation and in this talk, Frank Vitz, will address how VR will empower revolutionary experiences and how real time game engine technology can be used to create immersive VR Content. Frank will cover some of the technical hurdles that must be met as well as some of the creative challenges of VR using two recent Crytek VR projects for source material and inspiration.

VR will drive change in arts and industry and it will drive change in our lives in terms of creation and consumption. The world moves from 2D, 3D to realtime 3D with VR and AR revolution. VR impacts the transformation and in this talk, Frank Vitz, will address how VR will empower revolutionary experiences and how real time game engine technology can be used to create immersive VR Content. Frank will cover some of the technical hurdles that must be met as well as some of the creative challenges of VR using two recent Crytek VR projects for source material and inspiration.

12:10   20 min  Room 2

Alexandre Jenny (GoPro)

GoPro Strategy

12:10   20 min   Room 2
GoPro Strategy

12:10   20 min   Room 2
GoPro Strategy

Alexandre Jenny (GoPro)

GoPro’s VR products were essentially willed into existence by an enthusiastic market that started using our cameras in ways we never imagined.  We studied the pain points of these pioneers and introduced a product and workflow to illuminate the headaches and help creators focus on story and content.

GoPro’s VR products were essentially willed into existence by an enthusiastic market that started using our cameras in ways we never imagined.  We studied the pain points of these pioneers and introduced a product and workflow to illuminate the headaches and help creators focus on story and content.

12:30   60 min  Room 2

Lunch Break

12:30   60 min   Room 2
Lunch Break

12:30   60 min   Room 2
Lunch Break

13:30   25 min  Room 2

Clemens Conrad (Vectorform GmbH)

UX in new Realities

13:30   25 min   Room 2
UX in new Realities

13:30   25 min   Room 2
UX in new Realities

Clemens Conrad (Vectorform GmbH)

New realities present new great opportunities and challenges not just for Designers and Engineers but for companies and enterprises as well. We want to share insights and lessons learned how Vectorform approaches clients and partners needs; translate the findings into solutions that transforms their products and service business into a more meaningful and valuable customer relationship. 

New realities present new great opportunities and challenges not just for Designers and Engineers but for companies and enterprises as well. We want to share insights and lessons learned how Vectorform approaches clients and partners needs; translate the findings into solutions that transforms their products and service business into a more meaningful and valuable customer relationship. 

14:00   25 min  Room 2

Alysha Naples (Former Magic Leap)

Beyond Screens

14:00   25 min   Room 2
Beyond Screens

14:00   25 min   Room 2
Beyond Screens

Alysha Naples (Former Magic Leap)

Once upon a time, interaction was three-dimensional and physical — think knobs, buttons and dials. In the last decade or so, we've been putting touchscreens on nearly everything, digitizing interactions and relegating them to two-dimensional screen-space. We are about to undergo another paradigm shift in computing and will need to adjust our expectations around design, materiality and experience. What happens when our digital content breaks out from screens and moves into our analog world? 

Once upon a time, interaction was three-dimensional and physical — think knobs, buttons and dials. In the last decade or so, we've been putting touchscreens on nearly everything, digitizing interactions and relegating them to two-dimensional screen-space. We are about to undergo another paradigm shift in computing and will need to adjust our expectations around design, materiality and experience. What happens when our digital content breaks out from screens and moves into our analog world? 

14:30   25 min  Room 2

Astrid Kahmke (Bavarian Film Center)

Immersion, Empathy, Impact: the Evolution of Storytelling

14:30   25 min   Room 2
Immersion, Empathy, Impact: the Evolution of Storytelling

14:30   25 min   Room 2
Immersion, Empathy, Impact: the Evolution of Storytelling

Astrid Kahmke (Bavarian Film Center)

The 4th wall has fallen with the rise of VR and 360° technologies. Yet, we are still in the phase of experiments. What are the challenges, what are the opportunities for content creators? A short hitchhiker's guide to the future of storytelling. 

The 4th wall has fallen with the rise of VR and 360° technologies. Yet, we are still in the phase of experiments. What are the challenges, what are the opportunities for content creators? A short hitchhiker's guide to the future of storytelling. 

15:00   30 min  Room 2

Christoph Franke (Berlin Phil Media GmbH)

Orchestrating Sound for 360 and VR

15:00   30 min   Room 2
Orchestrating Sound for 360 and VR

15:00   30 min   Room 2
Orchestrating Sound for 360 and VR

Christoph Franke (Berlin Phil Media GmbH)

How does a cultural institution with a grand tradition and reputatuion for leading innovations in live and recorded sound adapt to new mediums like VR and 360 video? This presentation will give an inside look at technical innovation at the Berlin Philharmonic, and explore the exciting challenges and opportunities for sound - the missing dimension in VR and 360. 

How does a cultural institution with a grand tradition and reputatuion for leading innovations in live and recorded sound adapt to new mediums like VR and 360 video? This presentation will give an inside look at technical innovation at the Berlin Philharmonic, and explore the exciting challenges and opportunities for sound - the missing dimension in VR and 360. 

15:30   15 min  Room 2

Coffee Break

15:30   15 min   Room 2
Coffee Break

15:30   15 min   Room 2
Coffee Break

15:45   25 min  Room 2

Till Krempel (Cologne Intelligence)

Indoor Navigation Insights

15:45   25 min   Room 2
Indoor Navigation Insights

15:45   25 min   Room 2
Indoor Navigation Insights

Till Krempel (Cologne Intelligence)

Navigation applications on mobile devices have become indispensable and are used daily by millions of users. The currently existing solutions for indoor navigation all depend on a technical hardware infrastructure (like beacons and WLAN).With the greatly improved positioning, and the capability to learn the environment, Google Tango provides a technology that makes these infrastructural preconditions obsolete, and greatly improves its accuracy.This Keynote addresses the experience with the different approaches and highlights the role of augmented reality in the context of indoor navigation.
Navigation applications on mobile devices have become indispensable and are used daily by millions of users. The currently existing solutions for indoor navigation all depend on a technical hardware infrastructure (like beacons and WLAN).With the greatly improved positioning, and the capability to learn the environment, Google Tango provides a technology that makes these infrastructural preconditions obsolete, and greatly improves its accuracy.This Keynote addresses the experience with the different approaches and highlights the role of augmented reality in the context of indoor navigation.

16:15   25 min  Room 2

Dr. Christoph Anthes (Leibniz Supercomputing Centre)

Running the V2C and Developing VR Applications with a Diverse Community - Lessons Learned

16:15   25 min   Room 2
Running the V2C and Developing VR Applications with a Diverse Community - Lessons Learned

16:15   25 min   Room 2
Running the V2C and Developing VR Applications with a Diverse Community - Lessons Learned

Dr. Christoph Anthes (Leibniz Supercomputing Centre)

Exploring how diverse collaborations are made possible by research instututions give valuable lessons for anyone working on complex projects involving VR. This talk will focus on the expereince of the LRZ developing groundbreaking research applications involving complex science and visualization challenges.
Exploring how diverse collaborations are made possible by research instututions give valuable lessons for anyone working on complex projects involving VR. This talk will focus on the expereince of the LRZ developing groundbreaking research applications involving complex science and visualization challenges.

16:45   25 min  Room 2

Ola Björling (MediaMonks)

Virtual Reality: How to hack human perception with finess

16:45   25 min   Room 2
Virtual Reality: How to hack human perception with finess

16:45   25 min   Room 2
Virtual Reality: How to hack human perception with finess

Ola Björling (MediaMonks)

The perceived realness and emotional impact of virtual reality hinges on much more than creative content. In this talk, Ola Björling, Global Director of VR at MediaMonks, explains how the weakest link becomes a much bigger liability in the most multidisciplinary medium of all, and how VR is much more than just another screen. Using examples from an array of ambitious productions for Etihad, Samsung, Toyota and Chrysler, Ola will demonstrate how a holistic approach to craftsmanship is crucial to elevating VR experiences from neat to profound in pursuit of the medium’s true potential.
The perceived realness and emotional impact of virtual reality hinges on much more than creative content. In this talk, Ola Björling, Global Director of VR at MediaMonks, explains how the weakest link becomes a much bigger liability in the most multidisciplinary medium of all, and how VR is much more than just another screen. Using examples from an array of ambitious productions for Etihad, Samsung, Toyota and Chrysler, Ola will demonstrate how a holistic approach to craftsmanship is crucial to elevating VR experiences from neat to profound in pursuit of the medium’s true potential.

17:15   25 min  Room 2

John Peeters (Holition)

Human to technology relationship: closing the gap between instore, online and mobile

17:15   25 min   Room 2
Human to technology relationship: closing the gap between instore, online and mobile

17:15   25 min   Room 2
Human to technology relationship: closing the gap between instore, online and mobile

John Peeters (Holition)

In the past, luxury brands had one-way conversations with their audiences – the consumers couldn’t talk back. Now, of course, this is no longer the case, which in turn is leading to new challenges and opportunities for brands. Some of the disruptive projects that Holition has created, including wearable tech, augmented reality, projection mapping, holographic fashion shows and interactive online experiences have created powerful tools for some of the world’s most iconic fashion and retail brands, allowing them to engage this new proactive and assertive digital consumer, online, on mobile and in-store. This presentation will focus on how technology disruption is already essential for brands to engage consumers, from rational to a more experiential and emotional side. Bringing the online to offline by combining the new trends from art, technology, fashion, media, culture, science and nature. Examples will be shown of Dunhill, Louis Vuitton, De Beers, Uniqlo, Moët & Chandon, Dom Pérignon, Lyst, Sally Hansen, Rimmel and Estée Lauder Companies which all raised the bar.
In the past, luxury brands had one-way conversations with their audiences – the consumers couldn’t talk back. Now, of course, this is no longer the case, which in turn is leading to new challenges and opportunities for brands. Some of the disruptive projects that Holition has created, including wearable tech, augmented reality, projection mapping, holographic fashion shows and interactive online experiences have created powerful tools for some of the world’s most iconic fashion and retail brands, allowing them to engage this new proactive and assertive digital consumer, online, on mobile and in-store. This presentation will focus on how technology disruption is already essential for brands to engage consumers, from rational to a more experiential and emotional side. Bringing the online to offline by combining the new trends from art, technology, fashion, media, culture, science and nature. Examples will be shown of Dunhill, Louis Vuitton, De Beers, Uniqlo, Moët & Chandon, Dom Pérignon, Lyst, Sally Hansen, Rimmel and Estée Lauder Companies which all raised the bar.

17:45   15 min  Room 2

Wrap-up

17:45   15 min   Room 2
Wrap-up

17:45   15 min   Room 2
Wrap-up

Workshops

Workshops Day 1

Register now to participate in our workshops.
Please click the button in the detailed description of your desired workshop.

10:00   120 min  Workshop Lab

Clemens Conrad (Vectorform GmbH), Johannes Start (Vectorform GmbH)

Hands-On: Developing a Demo Experience for Microsoft HoloLens

10:00   120 min   Workshop Lab
Hands-On: Developing a Demo Experience for Microsoft HoloLens

10:00   120 min   Workshop Lab
Hands-On: Developing a Demo Experience for Microsoft HoloLens

Clemens Conrad (Vectorform GmbH), Johannes Start (Vectorform GmbH)

You’ve heard a lot about VR/AR and are excited about these new technologies and experiences, right? However, do you know how to utilize today’s technology to bring make them to fruition? Allow Vectorform to teach you what it takes to build your own experience, giving you the competitive edge over your peers. Workshop teachings will include: - Learning the advantages and disadvantages of different platforms, uncovering the endless possibilities, sparking your creativity and inspiration - Taking a closer look into what tools Vectorform uses for creating VR/AR experiences, giving you a head start in putting together your own workflow and toolchain - Finally, creating an AR demo experience in real-time, giving you a behind-the-scenes look at the processes and procedures it takes to get there. After the workshop you will know what it takes to turn your ideas into (augmented) reality!

You’ve heard a lot about VR/AR and are excited about these new technologies and experiences, right? However, do you know how to utilize today’s technology to bring make them to fruition? Allow Vectorform to teach you what it takes to build your own experience, giving you the competitive edge over your peers. Workshop teachings will include: - Learning the advantages and disadvantages of different platforms, uncovering the endless possibilities, sparking your creativity and inspiration - Taking a closer look into what tools Vectorform uses for creating VR/AR experiences, giving you a head start in putting together your own workflow and toolchain - Finally, creating an AR demo experience in real-time, giving you a behind-the-scenes look at the processes and procedures it takes to get there. After the workshop you will know what it takes to turn your ideas into (augmented) reality!

BOOKED UP
12:00
13:00
14:00
15:00

15:30   90 min  Workshop Lab

Ulrike Futschik (Freedom360 | Koncept VR)

Orchestrating Stories in VR

15:30   90 min   Workshop Lab
Orchestrating Stories in VR

15:30   90 min   Workshop Lab
Orchestrating Stories in VR

Ulrike Futschik (Freedom360 | Koncept VR)

The rules for successful stories in 360° VR have changed. As the novelty of a fully immersive presentation becomes the price of entry, audiences want compelling and engaging experiences. Traditional frame-based approaches to motion, choreography and editing do not champion the strengths of the new medium, they limit storytelling opportunities. It’s time to explore new techniques for a new experience.

The rules for successful stories in 360° VR have changed. As the novelty of a fully immersive presentation becomes the price of entry, audiences want compelling and engaging experiences. Traditional frame-based approaches to motion, choreography and editing do not champion the strengths of the new medium, they limit storytelling opportunities. It’s time to explore new techniques for a new experience.

BOOKED UP
17:00

TRACK 1

FUTURE VISION OF VR&AR

What are the key learnings from the last ten years and where lays the future of AR & VR?

09:30   25 min  Room 1

Robert Scoble (Upload VR)

The Future of Spatial Computing

09:30   25 min   Room 1
The Future of Spatial Computing

09:30   25 min   Room 1
The Future of Spatial Computing

Robert Scoble (Upload VR)

It is the fourth visible user interface of the personal computer era: spatial computing. At each introduction of a new user interface some companies either went away or became dramatically less important. Who will be the winners and losers in this new era, and what have we learned about building successful business models in VR and AR?
It is the fourth visible user interface of the personal computer era: spatial computing. At each introduction of a new user interface some companies either went away or became dramatically less important. Who will be the winners and losers in this new era, and what have we learned about building successful business models in VR and AR?

10:00   25 min  Room 1

Prof. Dr. Frank Steinicke (Universität Hamburg)

Being Really Virtual - Virtual Reality in the year 2030

10:00   25 min   Room 1
Being Really Virtual - Virtual Reality in the year 2030

10:00   25 min   Room 1
Being Really Virtual - Virtual Reality in the year 2030

Prof. Dr. Frank Steinicke (Universität Hamburg)

We conducted a self-experiment in which we exposed a single participant in an immersive VR setup for 24 hours which is to our knowledge the longest documented use of an immersive VEs so far - what we learned from the experiment, and an outlook of what VR will become in the next 15 years and what it means to be be really virtual. 

We conducted a self-experiment in which we exposed a single participant in an immersive VR setup for 24 hours which is to our knowledge the longest documented use of an immersive VEs so far - what we learned from the experiment, and an outlook of what VR will become in the next 15 years and what it means to be be really virtual. 

10:30   30 min  Room 1

Robert Scoble (Upload VR), Dominic Eskofier (NVIDIA), Arne Ludwig (Headtrip), Björn Bartholdy (Cologne Game Lab), Kimo Quaintance (IQ Gemini)

Panel: VR and AR in 10 Years

10:30   30 min   Room 1
Panel: VR and AR in 10 Years

10:30   30 min   Room 1
Panel: VR and AR in 10 Years

Robert Scoble (Upload VR), Dominic Eskofier (NVIDIA), Arne Ludwig (Headtrip), Björn Bartholdy (Cologne Game Lab), Kimo Quaintance (IQ Gemini)

With our insights into the development of VR and AR technologies, combined with the market trends and business models we're seeing now, where will the most interesting and impactful developments happen with these technologies? What might stop the industry from reaching its potential, and how can we all help the industry move forward? 
With our insights into the development of VR and AR technologies, combined with the market trends and business models we're seeing now, where will the most interesting and impactful developments happen with these technologies? What might stop the industry from reaching its potential, and how can we all help the industry move forward? 

11:00   15 min  Room 1

Coffee Break

11:00   15 min   Room 1
Coffee Break

11:00   15 min   Room 1
Coffee Break

11:15   35 min  Room 1

Wolfgang Stelzle (RE'FLEKT)

How to make money with VR and AR

11:15   35 min   Room 1
How to make money with VR and AR

11:15   35 min   Room 1
How to make money with VR and AR

Wolfgang Stelzle (RE'FLEKT)

After a long period of prototypes and concepts, it is time to earn money, and proof that there is a benefit.  

After a long period of prototypes and concepts, it is time to earn money, and proof that there is a benefit.  

11:55   35 min  Room 1

Dr. Markus Kückelhaus (DHL)

Augmented Reality in Logistics - From Hype to Application

11:55   35 min   Room 1
Augmented Reality in Logistics - From Hype to Application

11:55   35 min   Room 1
Augmented Reality in Logistics - From Hype to Application

Dr. Markus Kückelhaus (DHL)

Markus Kückelhaus will present how the DHL Trend Research Team deep dived into the topic of Augmented Reality. Starting with exploring how the trend can impact the logistics industry to deriving concrete use cases and implementing them in operations.
Markus Kückelhaus will present how the DHL Trend Research Team deep dived into the topic of Augmented Reality. Starting with exploring how the trend can impact the logistics industry to deriving concrete use cases and implementing them in operations.

12:30   60 min  Room 1

Lunch Break

12:30   60 min   Room 1
Lunch Break

12:30   60 min   Room 1
Lunch Break

13:30   30 min  Room 1

Prof. Dr. Peter König (University of Osnabrück)

Research to understand ourselves using VR

13:30   30 min   Room 1
Research to understand ourselves using VR

13:30   30 min   Room 1
Research to understand ourselves using VR

Prof. Dr. Peter König (University of Osnabrück)

How can we apply VR to cognitive and moral research? Case studies and future directions in research using VR as a method.
How can we apply VR to cognitive and moral research? Case studies and future directions in research using VR as a method.
14:00

14:05   40 min  Room 1

Ela Darling (CAM4VR)

Conversation: The Future of Intimacy and Business in VR Porn

14:05   40 min   Room 1
Conversation: The Future of Intimacy and Business in VR Porn

14:05   40 min   Room 1
Conversation: The Future of Intimacy and Business in VR Porn

Ela Darling (CAM4VR)

After iterating through 5 different approaches to porn in VR, Ela Darling sits at the center of an exciting new market for livestreaming in VR. She will discuss the opportunities for intimacy and connection in a new medium, how these forms accelerate engagement, and what we can learn about emerging VR and 360 business models from the experience of the porn industry.
After iterating through 5 different approaches to porn in VR, Ela Darling sits at the center of an exciting new market for livestreaming in VR. She will discuss the opportunities for intimacy and connection in a new medium, how these forms accelerate engagement, and what we can learn about emerging VR and 360 business models from the experience of the porn industry.

14:50   20 min  Room 1

Aline-Florence Buttkereit (MedienNetzwerk Bayern)

New Media and Innovations made in Bavaria

14:50   20 min   Room 1
New Media and Innovations made in Bavaria

14:50   20 min   Room 1
New Media and Innovations made in Bavaria

Aline-Florence Buttkereit (MedienNetzwerk Bayern)

Medien-Trends und - Innovationen wie AR/VR vorantreiben, das ist elementar wichtig für einen erfolgreichen Medienstandort. Das MedienNetzwerk Bayern gibt einen Überblick wie Bayern aufgestellt ist und durch Vernetzung und Events diese Themen antreibt.
Medien-Trends und - Innovationen wie AR/VR vorantreiben, das ist elementar wichtig für einen erfolgreichen Medienstandort. Das MedienNetzwerk Bayern gibt einen Überblick wie Bayern aufgestellt ist und durch Vernetzung und Events diese Themen antreibt.

15:10   15 min  Room 1

Coffee Break

15:10   15 min   Room 1
Coffee Break

15:10   15 min   Room 1
Coffee Break

15:25   25 min  Room 1

Monika Bielskyte (ALL FUTURE EVERYTHING)

Unblocking Magick in VR and AR

15:25   25 min   Room 1
Unblocking Magick in VR and AR

15:25   25 min   Room 1
Unblocking Magick in VR and AR

Monika Bielskyte (ALL FUTURE EVERYTHING)

AR/VR is not just another format for media but a whole new step for it. What does that entail in terms of our responsibility in designing the experiences, how do we create natively for this medium, how do we connect it to the rest of existing media & what makes the world-design in VR compelling?
AR/VR is not just another format for media but a whole new step for it. What does that entail in terms of our responsibility in designing the experiences, how do we create natively for this medium, how do we connect it to the rest of existing media & what makes the world-design in VR compelling?

15:55   25 min  Room 1

Howard Goldkrand (SapientNitro)

VR/MR and building a network to find ourselves: Self Portraits in the 21st Century

15:55   25 min   Room 1
VR/MR and building a network to find ourselves: Self Portraits in the 21st Century

15:55   25 min   Room 1
VR/MR and building a network to find ourselves: Self Portraits in the 21st Century

Howard Goldkrand (SapientNitro)

Join me on a journey of reconnection. We will explore how we are actually finding ourselves again (and again) through the technology we are building. I propose we have always been interconnected to all things - because of this there is that - and we have always been finding ways to express that abstraction. Together we will celebrate that the amazing emerging technologies of VR and MR are helping us confront and know ourselves in new and interesting ways. I will propose questions around Will we become different people because of these technologies and can a technology shift our evolutionary patterns etc.
Join me on a journey of reconnection. We will explore how we are actually finding ourselves again (and again) through the technology we are building. I propose we have always been interconnected to all things - because of this there is that - and we have always been finding ways to express that abstraction. Together we will celebrate that the amazing emerging technologies of VR and MR are helping us confront and know ourselves in new and interesting ways. I will propose questions around Will we become different people because of these technologies and can a technology shift our evolutionary patterns etc.

16:25   25 min  Room 1

Marshall Millett (Aemass)

Authentic experience reality capture

16:25   25 min   Room 1
Authentic experience reality capture

16:25   25 min   Room 1
Authentic experience reality capture

Marshall Millett (Aemass)

16:55   50 min  Room 1

Alysha Naples (Former Magic Leap), Howard Goldkrand (SapientNitro), Marshall Millett (Aemass), Monika Bielskyte (ALL FUTURE EVERYTHING)

Panel: ALL FUTURE EVERYTHING

16:55   50 min   Room 1
Panel: ALL FUTURE EVERYTHING

16:55   50 min   Room 1
Panel: ALL FUTURE EVERYTHING

Alysha Naples (Former Magic Leap), Howard Goldkrand (SapientNitro), Marshall Millett (Aemass), Monika Bielskyte (ALL FUTURE EVERYTHING)

17:45   15 min  Room 1

Wrap-up

17:45   15 min   Room 1
Wrap-up

17:45   15 min   Room 1
Wrap-up

TRACK 2

START-UPS & INVESTMENTS IN VR&AR

How are AR & VR start-ups business models defined?

10:00   25 min  Room 2

Lucas Matney (TechCrunch)

Catching the next platform shifts

10:00   25 min   Room 2
Catching the next platform shifts

10:00   25 min   Room 2
Catching the next platform shifts

Lucas Matney (TechCrunch)

Quite a few major tech companies, like Microsoft, Intel, HTC and Nokia, either missed the shift to mobile and have had to play catch-up or joined too early and haven't adapted quickly enough. As the VR and AR industries start to take off, businesses are left with the same questions in terms of how to best catch these platform shifts without getting burned. In this session, TechCrunch writer Lucas Matney will speak of his experience reporting on VR/AR startups and share takeaways from what several of his favorite companies are up to in the space right now.
Quite a few major tech companies, like Microsoft, Intel, HTC and Nokia, either missed the shift to mobile and have had to play catch-up or joined too early and haven't adapted quickly enough. As the VR and AR industries start to take off, businesses are left with the same questions in terms of how to best catch these platform shifts without getting burned. In this session, TechCrunch writer Lucas Matney will speak of his experience reporting on VR/AR startups and share takeaways from what several of his favorite companies are up to in the space right now.

10:30   15 min  Room 2

Michael Schmidt (ICAROS)

We make you fly

10:30   15 min   Room 2
We make you fly

10:30   15 min   Room 2
We make you fly

Michael Schmidt (ICAROS)

Gaming and exercising melt together into one immersive activity? We call it Active VR. How did we start? What are our experiences? Why does “Being able to fly is one of the oldest dreams of mankind” pay off within our approach? 

Gaming and exercising melt together into one immersive activity? We call it Active VR. How did we start? What are our experiences? Why does “Being able to fly is one of the oldest dreams of mankind” pay off within our approach? 

10:45   15 min  Room 2

Coffee Break

10:45   15 min   Room 2
Coffee Break

10:45   15 min   Room 2
Coffee Break

11:00   15 min  Room 2

Jacqueline Hen (JUWL)

Interactive Holographic Interfaces

11:00   15 min   Room 2
Interactive Holographic Interfaces

11:00   15 min   Room 2
Interactive Holographic Interfaces

Jacqueline Hen (JUWL)

Which interfaces await us in the future and how we will interact with complex data in the future? 

Which interfaces await us in the future and how we will interact with complex data in the future? 

11:20   15 min  Room 2

Uwe Tüben (Valtech)

Valtech VR Shopping Experience Platform

11:20   15 min   Room 2
Valtech VR Shopping Experience Platform

11:20   15 min   Room 2
Valtech VR Shopping Experience Platform

Uwe Tüben (Valtech)

This platform optimizes the use of square feet in a store and offers an innovative experience to consumers. It can be an accelerator to increase sales through integration with an existing ecommerce SaaS system.

This platform optimizes the use of square feet in a store and offers an innovative experience to consumers. It can be an accelerator to increase sales through integration with an existing ecommerce SaaS system.

11:40   15 min  Room 2

Evgeni Kouris (Gamewheel)

Gamewheel - Gamify AR/VR Yourself

11:40   15 min   Room 2
Gamewheel - Gamify AR/VR Yourself

11:40   15 min   Room 2
Gamewheel - Gamify AR/VR Yourself

Evgeni Kouris (Gamewheel)

Peoples’ attention will shift to VR/AR - With Gamewheel, building AR/VR Gamified Ads will be as simple as uploading a picture. 

Peoples’ attention will shift to VR/AR - With Gamewheel, building AR/VR Gamified Ads will be as simple as uploading a picture. 

12:00   25 min  Room 2

Joerg Osarek (its-people GmbH)

Virtual Reality Analytics - how VR and AR change business intelligence

12:00   25 min   Room 2
Virtual Reality Analytics - how VR and AR change business intelligence

12:00   25 min   Room 2
Virtual Reality Analytics - how VR and AR change business intelligence

Joerg Osarek (its-people GmbH)

Way more than traditional web shop analysis technology VR/AR analytics promise to deliver even deeper insights into the consumer's psyche. As powerful as immersive media itself are the new possibilities of gathering behavioural user data during VR and AR experiences and utilizing them alongside traditional data warehouse information. VR is only the first of three visual computing waves heading our direction in the next several years. It is followed by the AR wave (Augmented Reality) and then the USEMIR wave (Ubiquitous SEnsory MIxed Reality). Each wave will develop it's own kind of specialized analytics enhancing today's Business intelligence systems. And each wave will turn what we now call Big Data into even more Gigantic Data (GiganData). During this talk we will explore the status of standard VR analytics software (make or buy), how to transform measurement data into analyzable meaning using a semantic meta layer, adding more (biometric) sources of information and how to use them within your business intelligence strategy. As Journalist and Silicon Valley Expert Jan Tussing says, we will show "the game changing mechanisms of Virtual Reality Analytics in a fascinating way."

Way more than traditional web shop analysis technology VR/AR analytics promise to deliver even deeper insights into the consumer's psyche. As powerful as immersive media itself are the new possibilities of gathering behavioural user data during VR and AR experiences and utilizing them alongside traditional data warehouse information. VR is only the first of three visual computing waves heading our direction in the next several years. It is followed by the AR wave (Augmented Reality) and then the USEMIR wave (Ubiquitous SEnsory MIxed Reality). Each wave will develop it's own kind of specialized analytics enhancing today's Business intelligence systems. And each wave will turn what we now call Big Data into even more Gigantic Data (GiganData). During this talk we will explore the status of standard VR analytics software (make or buy), how to transform measurement data into analyzable meaning using a semantic meta layer, adding more (biometric) sources of information and how to use them within your business intelligence strategy. As Journalist and Silicon Valley Expert Jan Tussing says, we will show "the game changing mechanisms of Virtual Reality Analytics in a fascinating way."

12:30   60 min  Room 2

Lunch Break

12:30   60 min   Room 2
Lunch Break

12:30   60 min   Room 2
Lunch Break

13:30   25 min  Room 2

Philipp Steuer (VIRE)

Developing the future of ads

13:30   25 min   Room 2
Developing the future of ads

13:30   25 min   Room 2
Developing the future of ads

Philipp Steuer (VIRE)

Ever seen a beverage bottle of a famous brand in your favorite sitcom on TV? Vire applies the same principle of branded objects to virtual and augmented reality content. In this panel Vire explains how it works and how the future of ads will look like. 

Ever seen a beverage bottle of a famous brand in your favorite sitcom on TV? Vire applies the same principle of branded objects to virtual and augmented reality content. In this panel Vire explains how it works and how the future of ads will look like. 

14:00   15 min  Room 2

Jonathan Nowak Delgado (Holodeck 4.0)

Star Trek’s Holodeck Fantasy Becomes Reality - Walk Freely in Virtual Worlds

14:00   15 min   Room 2
Star Trek’s Holodeck Fantasy Becomes Reality - Walk Freely in Virtual Worlds

14:00   15 min   Room 2
Star Trek’s Holodeck Fantasy Becomes Reality - Walk Freely in Virtual Worlds

Jonathan Nowak Delgado (Holodeck 4.0)

The Holodeck 4.0 team has been working over 4 years on delivering mind-blowing hall-scale, multi-user VR experiences. This is being enabled through a proprietary technology (tracking system, sensor fusion, auto calibration & orientation), system integration of complementary of the shelf technology (HMD, gesture control, etc.) and an experience store.

The Holodeck 4.0 team has been working over 4 years on delivering mind-blowing hall-scale, multi-user VR experiences. This is being enabled through a proprietary technology (tracking system, sensor fusion, auto calibration & orientation), system integration of complementary of the shelf technology (HMD, gesture control, etc.) and an experience store.

14:20   25 min  Room 2

Daniel Sproll (realities.io)

The VR startup rollercoaster

14:20   25 min   Room 2
The VR startup rollercoaster

14:20   25 min   Room 2
The VR startup rollercoaster

Daniel Sproll (realities.io)

Securing Funding for VR and AR startups, and the difference between German and US startup ecosystems for VR/AR 

Securing Funding for VR and AR startups, and the difference between German and US startup ecosystems for VR/AR 

14:50   15 min  Room 2

Oliver Rößling (ABSOLUTE GmbH & opusVR.com)

How Trends turn into Standards: Virtual & Augmented Reality in the Mid-Sized or Corporate Sector

14:50   15 min   Room 2
How Trends turn into Standards: Virtual & Augmented Reality in the Mid-Sized or Corporate Sector

14:50   15 min   Room 2
How Trends turn into Standards: Virtual & Augmented Reality in the Mid-Sized or Corporate Sector

Oliver Rößling (ABSOLUTE GmbH & opusVR.com)

Both companies create Augmented Reality and Virtual Reality B2B solutions while ABSOLUTE has a strong focus on cross-industry solutions, opusVR is focused on the real-estate sector creating high quality Virtual Reality presentation, configuration, and inspection solutions. Oliver talks about the possibilities, potentials, and opportunities the new presentation and visualization tools can bring to your business or industry.

Both companies create Augmented Reality and Virtual Reality B2B solutions while ABSOLUTE has a strong focus on cross-industry solutions, opusVR is focused on the real-estate sector creating high quality Virtual Reality presentation, configuration, and inspection solutions. Oliver talks about the possibilities, potentials, and opportunities the new presentation and visualization tools can bring to your business or industry.

15:05   15 min  Room 2

Coffee Break

15:05   15 min   Room 2
Coffee Break

15:05   15 min   Room 2
Coffee Break

15:20   25 min  Room 2

Anett Gläsel-Maslov (DIGILITY)

Creating Marketing and Public Relations for the Next Big Thing

15:20   25 min   Room 2
Creating Marketing and Public Relations for the Next Big Thing

15:20   25 min   Room 2
Creating Marketing and Public Relations for the Next Big Thing

Anett Gläsel-Maslov (DIGILITY)

This talk will cover the Do's and Don’ts in communications for companies that market products and services for emerging technologies and will give you insights into effective international PR and Social Media strategies for VR and AR. How do you effectively communicate technology concepts that no-one has seen before and how do you bring them to the masses? 

This talk will cover the Do's and Don’ts in communications for companies that market products and services for emerging technologies and will give you insights into effective international PR and Social Media strategies for VR and AR. How do you effectively communicate technology concepts that no-one has seen before and how do you bring them to the masses? 

16:00

16:05   60 min  Room 2

Matthias Bastian (VRODO GbR), Jan-Keno Janssen (Heise Medien), Lucas Matney (TechCrunch), Luca Caracciolo (t3n magazine), David Ohrndorf (WDR), Lutz Knappmann (Süddeutsche Zeitung), Julia Leeb

Panel: Immersive Media in Journalism

16:05   60 min   Room 2
Panel: Immersive Media in Journalism

16:05   60 min   Room 2
Panel: Immersive Media in Journalism

Matthias Bastian (VRODO GbR), Jan-Keno Janssen (Heise Medien), Lucas Matney (TechCrunch), Luca Caracciolo (t3n magazine), David Ohrndorf (WDR), Lutz Knappmann (Süddeutsche Zeitung), Julia Leeb

With VR- and AR-Technologies becoming affordable and accessible to a bigger audience, journalists and storytellers try to incorporate Immersive Media in their daily work. The potential of Immersive Media is a much bigger emotional impact on the audience and better engagement rates through spatial content. The audience is switching roles from being mere readers and viewers to becoming actual eye-witnesses. In this panel, we discuss the impact of Immersive Media on journalism, reporting and new narrative forms.
With VR- and AR-Technologies becoming affordable and accessible to a bigger audience, journalists and storytellers try to incorporate Immersive Media in their daily work. The potential of Immersive Media is a much bigger emotional impact on the audience and better engagement rates through spatial content. The audience is switching roles from being mere readers and viewers to becoming actual eye-witnesses. In this panel, we discuss the impact of Immersive Media on journalism, reporting and new narrative forms.

17:00   50 min  Room 2

Martin Vesper (digitalSTROM AG), Masaru Ohnogi (gumi Inc.), Cindy Chin (CLC Advisors, LLC)

Panel: Investments in AR and VR

17:00   50 min   Room 2
Panel: Investments in AR and VR

17:00   50 min   Room 2
Panel: Investments in AR and VR

Martin Vesper (digitalSTROM AG), Masaru Ohnogi (gumi Inc.), Cindy Chin (CLC Advisors, LLC)

With AR and VR demand rising, there are more companies than before who are creating new technologies in areas such as eye-tracking, positional tracking, VR and AI engines, content creation tools, portable headsets, etc. But where do investors and VC's invest and what are the most of criteria that is fundamental to laying out this global foundation starting here in Europe? In this panel, our panelists will explore the foundations in investment capital for startups and tech companies in AR and VR in the European region and discuss what those criteria are for investment.
With AR and VR demand rising, there are more companies than before who are creating new technologies in areas such as eye-tracking, positional tracking, VR and AI engines, content creation tools, portable headsets, etc. But where do investors and VC's invest and what are the most of criteria that is fundamental to laying out this global foundation starting here in Europe? In this panel, our panelists will explore the foundations in investment capital for startups and tech companies in AR and VR in the European region and discuss what those criteria are for investment.

17:45   15 min  Room 2

Wrap-up

17:45   15 min   Room 2
Wrap-up

17:45   15 min   Room 2
Wrap-up

Workshops

Workshops Day 2

Register now to participate in our workshops.
Please click the button in the detailed description of your desired workshop.

10:00   120 min  Workshop Lab

Roland Clauss (CLAUSS)

Reproducing Reality

10:00   120 min   Workshop Lab
Reproducing Reality

10:00   120 min   Workshop Lab
Reproducing Reality

Roland Clauss (CLAUSS)

Either just Mattes, Virtual Backlots or in a Fully Animated Scenario, a good and immersive virtual reality benefits a lot from its environment. Building such environments can be difficult and time consuming; especially if they are supposed to reach Photo Realism. Roland Clauss from CLAUSS presents and explains a combination of Laserscanning technology and Panorama Imaging for producing such Photorealistic Virtual Backlots by "simply" capturing them from reality, and optionally altering them afterwards. The presentation starts from scratch with scanning the environment by using CLAUSS hardware (RODEONscan, piXplorer500). Shown are common hardware setups, preparation and execution of scanning process, and the postprocessing of raw scanning data. Furthermore it is shown how to combine several scanning locations for large environments, and how to combine geometry and texture for perfect virtual realism. The presentation ends with case studies, Q&A and open discussion. All data generated during the presentation will be available for download afterwards.
Either just Mattes, Virtual Backlots or in a Fully Animated Scenario, a good and immersive virtual reality benefits a lot from its environment. Building such environments can be difficult and time consuming; especially if they are supposed to reach Photo Realism. Roland Clauss from CLAUSS presents and explains a combination of Laserscanning technology and Panorama Imaging for producing such Photorealistic Virtual Backlots by "simply" capturing them from reality, and optionally altering them afterwards. The presentation starts from scratch with scanning the environment by using CLAUSS hardware (RODEONscan, piXplorer500). Shown are common hardware setups, preparation and execution of scanning process, and the postprocessing of raw scanning data. Furthermore it is shown how to combine several scanning locations for large environments, and how to combine geometry and texture for perfect virtual realism. The presentation ends with case studies, Q&A and open discussion. All data generated during the presentation will be available for download afterwards.
12:00

13:00   120 min  Workshop Lab

Till Krempel (Cologne Intelligence)

Indoor Navigation with Google Tango

13:00   120 min   Workshop Lab
Indoor Navigation with Google Tango

13:00   120 min   Workshop Lab
Indoor Navigation with Google Tango

Till Krempel (Cologne Intelligence)

Motion tracking, area learning and depth perception are the key features of google Tango, enabling a new level of immersion. The many new possibilities this technology provides are illustrated in this workshop by using the use case of indoor navigation. The features are not restricted to mere navigation: Using a web based CMS not only the infrastructure could be defined and points of interest created, but also augmentations (like 3D models, images, videos) can be placed at fixed positions inside the building.
Motion tracking, area learning and depth perception are the key features of google Tango, enabling a new level of immersion. The many new possibilities this technology provides are illustrated in this workshop by using the use case of indoor navigation. The features are not restricted to mere navigation: Using a web based CMS not only the infrastructure could be defined and points of interest created, but also augmentations (like 3D models, images, videos) can be placed at fixed positions inside the building.
15:00

15:30   90 min  Workshop Lab

Dirk Christoph (Innoactive)

Virtual and Augmented Realities - The Future of Commerce?

15:30   90 min   Workshop Lab
Virtual and Augmented Realities - The Future of Commerce?

15:30   90 min   Workshop Lab
Virtual and Augmented Realities - The Future of Commerce?

Dirk Christoph (Innoactive)

How will Commerce look like in 5 years? What do Companies have to do today, to take advantage of virtual technologies instead of being disrupted? Innoactive will take a deep dive into this hot topic, by presenting current Virtual and Augmented Technology trends, trying to provide a glimpse into the Future.

How will Commerce look like in 5 years? What do Companies have to do today, to take advantage of virtual technologies instead of being disrupted? Innoactive will take a deep dive into this hot topic, by presenting current Virtual and Augmented Technology trends, trying to provide a glimpse into the Future.

17:00